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Panasonic's New 'Post Focus' Technology Enables Areas of a Photograph to be In-focus After Shooting

Press release issued by Panasonic UK

Photographers can now select their favourite part of an image to be in-focus with just one touch  

16th July 2015 Panasonic is developing a new technological function called ‘Post Focus’ which enables photographers to select alternative parts of the image they want to be in-focus with easy one touch operation. The function has been developed by further innovating via Panasonic’s existing 4K Photo technology and not only prevents out-of-focus misshots but also offers greater creative freedom in all areas of photography.

By combining the high-speed, high-precision DFD (Depth From Defocus) auto focus technology and Panasonic’s 4K Photo technology made possible by the Venus Engine, burst images in 4K resolution are shot at 30 fps while shifting the lens to set focus on around 50 different areas.

With the Post Focus function, photographers can select the best image in which the focus is preferred on their selected target area among all the 4K burst images shot with different focus areas. In addition, this function can be used for creative purposes in different types of photography such as landscape or portrait. Several different impressions can be taken out of one picture by changing the focus within the image.

Operation of the Post Focus function is straightforward and easy. While reviewing the images the photographer simply touches the area where they want to set the focus and no matter where the original focus area was a new image with the newly selected focus area will be produced as a separate photo.

Panasonic will introduce this Post Focus function via a firmware update for the LUMIX DMC-GX8 and LUMIX DMC-FZ300 in late 2015 to 2016 spring with other models still under consideration.

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About Panasonic
Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, enterprise solutions and device industries. Since its founding in 1918, the company has expanded globally and now operates 468 subsidiaries and 94 associated companies worldwide, recording consolidated net sales of 7.715 trillion yen for the year ended March 31, 2015. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: http://www.panasonic.com/global


Exact number still under testing

Service specifications are subject to change without notice