by Ian Burley
Press release issued by Olympus UK:
Olympus celebrates OM-D E-M10 success with special Limited Edition models this summer
The delight's in the details
London, June 2, 2014 – Olympus is to release beautifully crafted special editions of its latest award winner: the OM-D E-M10. With its luxury accessories, textures and colours, the E-M10 Limited Edition is a must-see – and must-hold – for anyone looking for outstanding design, unlimited creativity and great photography.
In April, TIPA award jurors praised the E-M10’s compactness, its attractive metal casing and outstanding picture quality. Exclusive new design features of a new edition of OM-D cameras take this aesthetic to a whole new level. The Japanese-tailored leather strap that is paired with the Limited Edition camera has the thick padding and feel of a premium watch strap, and is a pleasure to wear and touch.
Each E-M10 Limited Edition is available in a specially created shade of green, black or orange, and comes with an ‘OM-D’ lens cap that exactly matches the grip and shoulder strap. Shiny metal lettering on the cap extends the premium look and feel, as does the slightly different hue of the crevices and raised surfaces on the textured casing. This luxurious package makes the E-M10 Limited Edition a joy to use, and show off. Add WiFi Olympus Share smartphone connectivity plus a 14-42mm pancake zoom lens, and this is the ideal high-end camera for the design connoisseur.
The OM-D E-M10 Limited Edition is available in three colour variations – orange and black which will be available through selected stockists and green, available exclusively at Harrods – from late June 2014, for £749.
E-M10 LIMITED EDITION FEATURES:
- Small and lightweight system camera with interchangeable lens
- Tactile textured surfaces in green, black or orange
- Includes an exclusive genuine-leather shoulder strap and a lens cap with unique OM-D lettering, both matching body colour
- Large and tiltable high-res LCD touchscreen
- Super-slim pancake zoom lens
- Connectivity: Olympus OI Share app for remote control and image sharing via WiFi on a compatible smartphone
- Creative filters for adding impressive effects on-camera
- TIPA award for Best Compact System Camera 2014