by Ian Burley
Newest OM-D camera upholds family tradition with first major award
London, April 2014 – Olympus’ high-end OM-D camera range collected another top award, with TIPA voting the E-M10 the best Compact System Camera in the Entry Level category. The release in February of the strikingly compact, lightweight but technology-packed E-M10 completed an OM-D mirrorless line-up that includes the advanced E-M5 and professional flagship E-M1, with which the E-M10 shares many of its first-class features.
Given the popularity of the OM-D range and the E-M10’s extremely compact casing, the youngest member of the family may yet surpass the success of its multiple award-winning predecessors. As the TIPA (Technical Image Press Association) jury noted, "The nicely designed and extremely compact and metal-bodied OM-D E-M10 convinces with great image quality and operation thanks to the TruePic VII processor (inherited from the E-M1), a 16-Megapixel Live MOS sensor, built-in WiFi with QR code scanning technology, a large, 1.4-million RGB dot electronic viewfinder and a tilting 3-inch touchscreen LCD with high 1,039,000-dot resolution. The camera incorporates 3-axis image stabilisation and FAST AF, making this the fastest ever Olympus AF system with 81 target areas covering the entire image. With 8 fps shooting speed, burst rates can deliver up to 16 RAW images and an unlimited number of JPEGs. With continuous AF, the camera delivers up to 3.5 fps."
The OM-D E-M10 is available in ready to use kits starting from £699.99*, or £529.99* for body only, ideal for those who already own their preferred lenses. If you’d like to try out the E-M10 yourself it is available to "touch and try" at the Olympus Image Space in association with rockarchive.com in the heart of the City of London in Bishopsgate. More information can be found at www.olympus-imagespace.co.uk
Product specifications are subject to change without notice. Please check the Olympus website at www.olympus.co.uk for the latest specifications.
For detailed E-M10 feature descriptions, please see the online appendix.
For a full list of OM-D E-M10 features, go to http://bit.ly/QAeeHB
For further information, please visit: www.tipa.com
For Olympus Image Space check out www.olympus-imagespace.co.uk
For award logo and image please visit www.flickr.com/photos/olympusuk/sets/
* Suggested Retail Price.