National Lumix GX7 launch store tour

Ahead of Keen Interest Panasonic Previews New DMC-GX7 Camera 2 Days after Product Announcement and Reveals Pre-Order Campaign

Having just announced the new LUMIX GX7 interchangeable lens camera, Panasonic is pleased to reveal that consumers will have the opportunity to see the camera for the first time this weekend. Panasonic will be conducting previews of the camera at selected stores from Saturday 3rd August, only two days after the camera’s announcement. Additionally, consumers can pre-order the GX7 from the date of announcement and receive a free battery and leather case via consumer redemption.

The previews will be held at the following stores at weekends from the 3rd August until the 8th September Subject to store opening times;

  • Park Cameras, Victoria Business Park, York Road, Burgess Hill, West Sussex, RH15 9TT
  • Frank Wilkinson Cameras Ltd, 27 Friargate Walk, St Georges Centre, Preston, PR1 2NQ
  • Jessops, 129-131 Oxford Street, London, W1D 2HU
  • Cambrian Photography Ltd, 87 Abergele Road, Colwyn Bay, II29 7SA
  • York Camera Mart Ltd, 18 Church Street, York, YO1 8BE
  • Castle Cameras, 329 Wimborne Road, Bournemouth, BH9 2AD
  • Cameraworld, 14 Wells Street, London, W1T 3PB
  • Clifton Cameras, 28 Parsonage Street, Dursley, Gloucester, GL11 4AA
  • Comley Cameras, 7 St Peters Avenue, Cleethorpes, DN35 8HQ
  • Camarthen Cameras, 1 Parkmaen Street, Camarthen, SA31 1DP
  • John Lewis, 300 Oxford Street, London, W1A 1EX (Thursdays and Fridays only)

Working samples of the camera will be available at each store for users to try, as well as a dedicated Panasonic person to talk through product features and answer any questions.  For further information on preview timing, please contact your local participating store.

In addition to the previews, Panasonic is pleased to announce a pre-order campaign where consumers can redeem a free leather case and battery worth £69.99 when they purchase a DMC-GX7 camera. With a stylish case to be proud of and the convenience of a spare battery, this enticing offer is set to be a firm incentive for those looking to purchase the new GX7.  Effective from the date of product announcement (1st August) until the 30th September 2013, the free leather case and battery is claimed by consumer redemption to Panasonic (

Panasonic’s new LUMIX GX7 interchangeable lens camera sports a retro-classic design, and exhibits advanced features and creative functions that will help change your photography. The camera’s elegant design is evocative of the classical photographic age, making it perfect for the style-conscious enthusiast to carry with them every day. The LUMIX GX7 boasts the speed, quality and flexibility to turn daily scenes into unique reflections of your world.