by Julia Burley
Olympus wins prestigious EISA awards in key camera categories
EISA awards for Olympus TOUGH and OM-D flagships as TG-1 and OM-D top the All Weather and Compact System Camera categories
Olympus' camera division has crowned an outstanding year with two prestigious EISA awards. The extra-wide aperture TOUGH TG-1 won the award for European All Weather Camera 2012-2013 while the OM-D, with its ingenious electronic viewfinder system, took the big prize in the European Compact System Camera 2012-2013 section.
The TOUGH TG-1 – All Weather Camera 2012-1013
In the words of the EISA jury, "The Olympus TG-1 is an outstanding outdoor camera … guaranteed to be shockproof (to 2m*), waterproof (to 12m*), crushproof (to 100kg*) and freezeproof (down to -10°C*) … The 12-Megapixel backlit CMOS sensor, together with the TruePic VI processor and fast 25-100mm** f2-4.9 zoom lens, delivered excellent-quality pictures and low levels of noise."
* Waterproof according to IEC standard publication 529 IPX8. Shockproof figure equivalent to MIL Standard. According to Olympus test conditions. ** 35mm camera equivalent.
The OM-D – Compact System Camera 2012-2013
Of the OM-D the jury said, "The super-fast, single-shot autofocus and the exceptional 1.4-million-dot electronic viewfinder will make you believe you're shooting with an SLR."
In addition to the "excellent picture quality", the jury also praised the OM-D's touch-sensitive flip-out OLED screen, advanced 5-axis image stabilisation, weather-resistant body and Art Filters, plus the fact that it is "extremely comfortable to hold".
"More and more customers with active lifestyles want top-quality photos and movies and they see compact all-weather or Micro Four Thirds system cameras as the ideal solution," said Arni Ekholm, Managing Director of Olympus' Consumer Product Division. "So we are delighted that Olympus flagship cameras have won such a prestigious award in both these categories."