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Olympus UK Pen Lite (E-PL3) availability press release

PRESS INFORMATION

The wait is over for the new Olympus PEN Lite

Chic PEN Lite hits the shops in mid-August

Compact comes with interchangeable lens for just £549.99

London, 27 July 2011 – With the summer in full swing there’s good news for anyone looking for a capable and compact system camera to capture their memories in the very best quality: because the wait is finally over for the new Olympus PEN Lite. Featuring the retro styling that has propelled PEN into the spotlight over the last couple of years, the PEN Lite (E-PL3) is available with an M.ZUIKO DIGITAL 14-42mm 1:3.5-5.6 II R lens from mid-August, for just £549.99

The PEN Lite gives you all the creativity and image quality of an SLR camera but with none of the hassle and none of the bulk. Everything on the PEN Lite is that little bit faster, and a whole lot simpler to use. Like the tiltable 3-inch LCD that makes it easy to shoot great pictures even when you have to hold the camera at arm’s length, for example to get a shot over a crowd.

With its compact metal casing and chic design, the PEN Lite is a real head-turner. And for a camera of this size, the images it takes are nothing short of outstanding. Its ultra-fast autofocus combines with an M.ZUIKO DIGITAL 14-42mm 1:3.5-5.6 II R (28-84mm*) Olympus lens to generate excellent pictures. FAST AF gets your subject in focus in record time, giving you every chance of capturing your shot no matter how quickly the scene is changing. Thanks to the powerful new TruePic VI processor, there’s also an impressive array of Art Filters that you can apply to 1080i Full HD movies and stills with just one touch. (* 35mm equiv.)

You might see the PEN Lite in the shops under the alternative name PEN E-PL3. It will be available in black, white, silver or red.

Should you need any further information or pricing please get in touch. Images are available on our Flickr site at: http://www.flickr.com/photos/olympusuk/sets/