Panasonic Once Again Honored with TIPA (Technical Image Press Association) Award - DMC-G2 Awarded Best Advanced Compact System Camera 2010
Panasonic is pleased to announce that once again it has been awarded with a prestigious TIPA (Technical Image Press Association) prize. The LUMIX DMC-G2, new-generation system camera, received the esteemed ‘Best Advanced Compact System Camera’ Award.
Established in 1991, TIPA is an independent association of consumer electronics journalists, representing fourteen countries across Europe, South Africa and the United States. In April, the editors of the member photo magazines met in New York to vote for the best photo and imaging products launched by the industry over the last year. The TIPA Awards honor a specific product for its superiority in quality, performance and value as well as distinguishing the best in each classified category.
A TIPA jury spokesperson said: “By using the Micro Four Thirds System standard and developing a camera body that eliminates the mirror box and optical viewfinder unit, Panasonic was able to create a new-generation system camera that features full-time Live View, high-speed, high-precision Contrast AF, HD movie recording and now also Touch Screen Control with Touch-AF. With its lightweight body, the Lumix DMC-G2 provides experienced photographers with the ideal digital camera to carry with them at all times.”
Laurent Abadie, Chairman & CEO of Panasonic Europe further commented "We are extremely pleased that we have been awarded a TIPA award by Europe’s top journalists in the field of photo and imaging products. We invest a tremendous amount of effort in creating digital still cameras that people really enjoy using. Our LUMIX digital still cameras feature the latest state-of-the-art technologies.”
Best Advanced Compact System Camera: Panasonic Lumix DMC-G2
The DMC-G2 is the world’s first interchangeable lens system camera with touch control auto focus system *. Ever since Panasonic released its DMC-G1 as the first interchangeable lens system camera based on the Micro Four Thirds System standard, The Lumix G Micro System range has been sparking revolutions in the market. In developing the new G2, Panasonic focused mainly on operability and elevated it even higher by adopting a touch-screen that connects the sight and action most intuitively. A simple touch on the subject in the LCD lets the user set AF to release the shutter. Various advanced AF functions that take advantage of high-speed, accurate contrast AF are now easier to use than ever before plus the camera body is compact enough to be called the world’s smallest and lightest**.
*For an interchangeable lens system camera as of March 7, 2010
** For an interchangeable lens system camera with movable LCD as of March 7, 2010