Advertisements

For everything that Four Thirds User doesn't cover; Digital Photography Now, the general photography site run by the same people who run this site!

PMA storm in a teacup?

Olympus clarifies product manager comments in Amateur Photographer magazine PMA show interview

An interview during this week's PMA 2010 photo trade show with Olympus USA product manager Richard Pelkowski published in Amateur Photographer magazine has caused some consternation, both within Olympus, and among Olympus fans.

In the interview Pelkowski is quoted as saying that Olympus E-System cameras will be mirror-less within a couple of years. This upset Olympus because it was interpreted by Olympus fans as a statement of fact relating to Olympus' plans for future models in the category of DSLRs. Olympus fans were both excited by the prospect of new technologies boosting the E-System and it also dismayed those that interpreted the comments as the beginning of the end of traditional mirror-based DSLRs from Olympus, maybe in favour of Micro Four Thirds cameras.

Amateur Photographer has a record of taking what Olympus people or marketing 'say' in literal terms. AP reacted to Olympus marketing of the E-3 DSLR, when it was launched, which stated that the E-3 was " the only camera a professional would need" or words to that effect, by comparing the E-3 with DSLRs from other manufacturers costing over three times as much when the E-3 was reviewed.

In the PMA interview, Pelkowski's comments appear to have been taken as hard fact and portrayed as such. The result is a headline and a story that certainly generated much more interest than, it can be argued, it deserved. I understand that AP's website received more hits about this story than the news of Canon's latest DSLR, the EOS-550D.

Olympus felt it necessary to issue a clarification of Pelkowski's comments, to the effect that Pelkowski was not revealing factual strategy, but talking about technology in general terms. When I first read the interview that's exactly what I thought Pelkowski must have been doing. If I had been the interviewer, my instinct would have been to drill down into that comment to find underlying substantive evidence. Maybe that would have lost me the attention grabbing headline, but I feel it would have avoided the storm in a teacup that resulted here.

The thing that I personally find saddening about the interview is that it serves to sustain a belief among some (but not me, and I know the editorial staff personally), including some FTU readers, that AP is anti-Olympus.

In any case, Pelkowski's comment is really a non-sequitur; Olympus E-System cameras, like the E-P1, E-P2,and E-PL1, are already mirror-less.

Reader feedback:

Discuss this story:

PMA storm in a teacup?

Four Thirds User editorial team PMA storm in a teacup?
An interview with an Olympus product manager at this week's PMA 2010 trade show produced a storm in ... (more)

Paul Re: PMA storm in a teacup?
No suprise there then. :)... (more)

Barr1e Re: PMA storm in a teacup?
Also, a pity they didn't press when the replacement for the E-3 was due - doh. I have had birthd... (more)

AndyElliott Re: PMA storm in a teacup?
I'm sure that was discussed 'off the record' - the interesting thing was given nothing specific r... (more)

photo_owl Re: PMA storm in a teacup?
having predicted that events would unfold like this I'm not sure I would make the same conclusions r... (more)

Ian Re: PMA storm in a teacup?
With 480K full colour pixels resolution through the EVF, both the Olympus and Panasonic EVFs are pre... (more)

photo_owl Re: PMA storm in a teacup?
thank you for the response - it's more the speed of refresh for comparison with an OVF? as to where... (more)

smartwombat Re: PMA storm in a teacup?
I suspect EVF will have to be separated from the imaging pipeline. Possibly paralleled so that the i... (more)

photo_owl Re: PMA storm in a teacup?
don't see how this is possible - the evf will have to present a 'rendered image' in the context of y... (more)

jensl Re: PMA storm in a teacup?
I can see EVF being the way of the future, but I don't think we're there yet. It's not a shocking st... (more)

Bear Re: PMA storm in a teacup?
Jensl - I am pretty convinced you are right, after all if you drop the mirror and OVF from 4/3rds th... (more)

AndyElliott Re: PMA storm in a teacup?
I partially agree - in as much as the technology is converging. There will still be a need for a ... (more)

Byll Re: PMA storm in a teacup?
With technology moving to produce high quality, useable EVF viewing, it looks like we may only have ... (more)

AndyElliott Re: PMA storm in a teacup?
Idle speculation alert... (Just for fun now, don't go asking for evidence...) With the strong tie... (more)

Barr1e Re: PMA storm in a teacup?
If Olympus want 20% share of the total market, a change in direction to full frame wouldn't surprise... (more)

jensl Re: PMA storm in a teacup?
Bear - Well said. Just saw this new too. Adds some more substance to the speculation we're doing! ... (more)

AndyElliott Re: PMA storm in a teacup?
The shorter focal length lenses (wide angle and the 'standard' pancakes) can be made smaller with... (more)

Knight Palm Challenging EOS-5D MkII for video?
If the E-3 successor is awaiting the GH1 successor sensor, expect Full-HD, which today aren't tha... (more)

John Perriment Re: PMA storm in a teacup?
Not sure about that, Barrie. Full Frame DSLRs account for a tiny percentage of the market, albeit... (more)

Barr1e Re: PMA storm in a teacup?
Me just being Barr1e. I do like to keep others on their toes. :D (Sorry John.) Regards. ... (more)

John Perriment Re: PMA storm in a teacup?
We wouldn't have you any other way - don't be sorry! :D... (more)

Ian Re: PMA storm in a teacup?
Hi Barr1e, that doesn't really make sense. Full frame in total is less than 10% of the DSLR marke... (more)

Barr1e Re: PMA storm in a teacup?
Hi Ian - I know the share of the market is tiny regarding full frame and it is probably not ai... (more)

Ian Re: PMA storm in a teacup?
Sorry! :D I get it now *whack I have no information from Olympus, either officially or unoffoc... (more)

AndyElliott Re: PMA storm in a teacup?
I just hope they realise that a 4 year iteration cycle for their top-end camera is really not goo... (more)

f22 Re: PMA storm in a teacup?
think more om4ti, with a modular sensor box, in place of the mirror box...one of those modules could... (more)

sonyhome Re: PMA storm in a teacup?
So I mentionned this in a sales thread... Couldn't a high end body have 3 sensors, one for each c... (more)

AndyElliott Re: PMA storm in a teacup?
Current bayer mask sensors split the light into 4 (one red, one blue, and two slightly different ... (more)

f22 Re: PMA storm in a teacup?
i was hinting at one sensor per-module, not a trine - each interchangeable modules have different fu... (more)

AndyElliott Re: PMA storm in a teacup?
I think that would be very compelling and a big differentiator. This would necessarily decouple t... (more)

Woofmix Re: PMA storm in a teacup?
The wedding tog was well impressed with the Zuiko lenses as he should be:-) Paul... (more)

f22 Re: PMA storm in a teacup?
mirror less - instead of the mirror box, an interchangeable sensor box, AF off the sensor CDAF. ... (more)

AndyElliott Re: PMA storm in a teacup?
It would be easier just to make it microFT and then a simple adapter can make it take any lens! :... (more)

f22 Re: PMA storm in a teacup?
easier, yes....but you lose the versatility of the inclusion of other possible goodies....sensor "bo... (more)

AndyElliott Re: PMA storm in a teacup?
I think that aspect is worthwhile - just not different ones where the only difference is the mo... (more)

f22 Re: PMA storm in a teacup?
thats the key....when a "box" is mounted using the greater reg distance (4/3), the space is used for... (more)

AndyElliott Re: PMA storm in a teacup?
Aah, I see now... But just FT and mFT...... (more)

f22 Re: PMA storm in a teacup?
yep....want a compact street shooter, with compact wide angle prime - fit the m4/3 sensor box.....co... (more)

Lovin Re: PMA storm in a teacup?
I think we need a better marketing and a better quality on high ISO. I don't care if there is or not... (more)

Bear Re: PMA storm in a teacup?
Too true - Wednesday night I am off to an Irish Bar (17th March - what fun) to shoot my latest clien... (more)

AndyElliott Re: PMA storm in a teacup?
The GH1 is already doing that - hurry up, E-5!!!... (more)

Bear Re: PMA storm in a teacup?
Really ? the GH1 at ISO 3200 is as clean as the E3 at ISO 800 ? I haven't seen anything to suggest t... (more)

AndyElliott Re: PMA storm in a teacup?
Check out the dxomark results (which are raw) - it betters the 7D and equals the D300. 2 stops ma... (more)

Bear Re: PMA storm in a teacup?
Even if the above is all true, and I don't doubt what you say, it is not particularly relevant. The ... (more)

AndyElliott Re: PMA storm in a teacup?
I don't think any less-than-35mm frame sensor will cut the mustard - like I said, get a D700 or o... (more)

Bear Re: PMA storm in a teacup?
I don't see why not, I can live with a two stop improvement from E3 to its replacement, surely not m... (more)

AndyElliott Re: PMA storm in a teacup?
I also wasn't saying that the E-5 would be using the GH1 sensor - it will hopefully be using some... (more)

Bear Re: PMA storm in a teacup?
I think you are right here Andy and, if I had confidence in the commitment of Olympus to the platfo... (more)

AndyElliott Re: PMA storm in a teacup?
I have less worry on that score. I think the mFT sales will benefit the FT sales. I don't see Oly... (more)

alsoly Re: PMA storm in a teacup?
On the commitment to Four Thirds I have one experience, that may be of interest. In my correspon... (more)

AndyElliott Re: PMA storm in a teacup?
That would be my reading too. Even if the AF performance was as good (which it isn't), the big lense... (more)

John Perriment Re: PMA storm in a teacup?
I don't think we can rule out a mirrorless pro body at some stage - when the technology is right. Bu... (more)

Bear Re: PMA storm in a teacup?
John As ever, plausible, well argued and quite possibly partially, or even entirely right. I have n... (more)

AndyElliott Re: PMA storm in a teacup?
That's pretty specific and tight - I wouldn't be too annoyed with Olympus if they can't accommoda... (more)

John Perriment Re: PMA storm in a teacup?
Ah, but he didn't say [B]which[/B] Wednesday! I think we are all second guessing at the moment; ... (more)

f22 Re: PMA storm in a teacup?
Hi Bear, You can only do what you think is right at the time. And as you say the situation has ch... (more)

Ian Re: PMA storm in a teacup?
I'm meeting Toshi Terada from Olympus Japan on Wednesday. I don't expect any major revelations, but ... (more)

f22 Re: PMA storm in a teacup?
Hi Ian, Don't forget the heavy dose of truth serum in the tea, then press hard on the E-5? :) ... (more)

AndyElliott Re: PMA storm in a teacup?
I think more pertinently, is pass on the effect (i.e. the concerns) made by Olympus USA's PR faux... (more)

Woofmix Re: PMA storm in a teacup?
The delay in getting the E3 repaired was due to the courier, I checked on Fri and it has been repair... (more)

AndyElliott Re: PMA storm in a teacup?
True - but if you were just sending it to be repaired in the UK by an authorised (or even local) ... (more)

hschnee Re: PMA storm in a teacup?
I tend to agree, Andy. We've heard Olympus state officially several times since the announcement ... (more)

Lovin Re: PMA storm in a teacup?
Its very discouraging :( actually.... (more)

AndyElliott Re: PMA storm in a teacup?
Let's see what the man says during Ian's visit... I'm sure Ian will pass on these concerns.... (more)

John Perriment Re: PMA storm in a teacup?
No harm in Ian letting them know that the natives are restless...... I know that manufacturers in... (more)

AndyElliott Re: PMA storm in a teacup?
I think it's a bit easier for a Canon or Nikon user. You know they update things in a certain tim... (more)

alsoly Re: PMA storm in a teacup?
You might also consider to show to Olympus the "Big Olympus E-system wish list" thread and the ma... (more)

f22 Re: PMA storm in a teacup?
Yes, they could be clear on their [I]intent[/I] without giving away valuable detail. The E-system... (more)

AndyElliott Re: PMA storm in a teacup?
*clap +1 to that... (more)

AndyElliott Re: PMA storm in a teacup?
Check this out: [url]http://www.amateurphotographer.co.uk/news/olympus_four_thirds_not_going_mirrorl... (more)

alsoly Re: PMA storm in a teacup?
I agree, the statement is good, more sensible and much more in line with what Nikon also declared du... (more)

f22 Re: PMA storm in a teacup?
good call, Andy. Two critical things for me: mirrors & an E4/5 is in work. cheers ... (more)

Ian Re: PMA storm in a teacup?
I think it's worth reminding everyone that Nikon was the subject of very similar anxieties only a fe... (more)

AndyElliott Re: PMA storm in a teacup?
The fact that they are even mentioning an E-3 replacement now would suggest that it can't be that... (more)

AndyElliott Re: PMA storm in a teacup?
Always useful to have a historical perspective of this - Nikon isn't too shoddy right now... You ... (more)

John Perriment Re: PMA storm in a teacup?
I sometimes think we forget just how rapid the pace of DSLRs has been. We've all got used to it but ... (more)

Advertisements