Olympus announces “Rev up your system” promotion
Release Issued by Olympus:

Rev up your E System - E3 Purchase offer

January 2009 – A new year calls for new opportunities to claim amazing bonuses. Since the first promotion for the award-winning E-3 was so successful, Olympus is starting 2009 with a bang. As part of the “Rev up your system” promotion starting on 1 January 2009, Olympus is offering all purchasers of the award winning E-3 one of five free products. Take your system to the next level today!

Winning awards is not the E-3’s only claim to fame. With its speed, picture quality, reliability and flexibility, this high-performance camera has set a new benchmark for professional digital SLR photography and delighted even the most discerning photographers. For a limited time, all photographers can enhance their system with a free product from a selection of the following exciting E-3 accessories.

ZUIKO DIGITAL ED 9-18mm 1:4.0-5.6
For savings of €599, pick the Four Thirds-based ZUIKO DIGITAL
ED 9-18mm 1:4.0-5.6 (18-36mm). This extreme wide angle lens enables stunningly original perspectives with an extra-wide field of view. Incorporating a Dual Super Aspherical (DSA) lens element as well as an aspherical ED lens, an impressive 100° angle of view has been packed into incredibly small dimensions. And at just 280g, it weighs in at significantly less than the competition.

ZUIKO DIGITAL ED 50mm 1:2.0 Macro lens
Choosing the ZUIKO DIGITAL ED 50mm 1:2.0 (100mm) Macro lens, on the other hand, will save you an impressive €599. The extra bright high-quality ZUIKO DIGITAL 50mm 1:2.0 Macro lens includes an ED element for sharp, vivid colour images. With magnification at 1:2, this lens delivers the equivalent of life size (1:1) magnification in a 35mm film photo. This special splashproof macro photography lens is designed for use with the macro flash system but performs equally well on its own.

ZUIKO DIGITAL 25mm 1:2.8 Pancake lens,
FL-36R Flash and Swing Bag

Cashing in at savings of €537.90, the ZUIKO DIGITAL 25mm 1:2.8 pancake-type lens, FL-36R wireless flash and Swing Bag help take mobility to a higher level. With an overall length of just 23.5mm and weighing in at a tiny 95g, this go-anywhere single-focus lens boasts premium optics matched with a bright 1:2.8 aperture and a small minimum focusing distance. With the additional FL-36R wireless flash (GN36) to avoid pesky cable messes and the Swing Bag in tow for carrying, you can’t go wrong!

FL-50R Flash
Cumbersome cables are also history thanks to the Olympus remote control (RC) wireless FL-50R flash unit. You can save €529 by opting to achieve perfect cordless lighting for your photographic subjects with this set-up. The high-performance FL-50R boasts multiple adjustment modes including TTL Auto and manual, high-speed synchronisation – in Super FP Mode up to 1/4000th sec – and a very powerful GN50 at 42mm (equiv. to 84mm; ISO 100). It is a perfect companion for the Olympus E-3 professional D-SLR, which enables control of up to three different flash groups directly from the camera – no separate commander unit is required.

SRF-11 Ring Flash Set incl. FR-1 Adapter Ring
Finally, save a handsome €888 if you select the SRF-11 Ring Flash Set, which includes a Ring Flash, Macro Flash Controller and Adapter Ring. The Ring Flash offers shadowless, consistent illumination for macro photography, such as capturing jewellery, dental records and other documentation work. Its head can be attached to the ZUIKO DIGITAL 35mm & ED 50mm macro lenses with the FR-1 adapter ring.

All you need to do to qualify for this promotion is purchase a new E-3 (body only or any kit) between 1 January and 31 March 2009, register it and claim online by 30 April 2009. For more information about the Olympus E-3 “Rev up your system” promotion, please visit: