Olympus E-3 and lens availability news for the UK

E-3 and lens arrivals - here is the latest news for the UK

By all accounts, the demand for the new Olympus E-3 is strong and this has been matched by pre-orders for the other new products arriving from Olympus, including the Zuiko Digital 12-60 f/2.8-4 SWD standard zoom, Zuiko Digial 70-300 f/4-5.6, Zuiko Digital 50-200 f/2.8-3.5 SWD and the EC-20 2x converter.

I've been talking to Olympus UK and this is the gist of the situation:

  • 70-300 a shipment is due early November, with batches thereafter - there are a lot on pre-order.
  • E-3 Body - these will be hitting the stores by the end of November, but supplies will be limited.
  • E3+12-60 kits - same as above.
  • 50-200mm SWD, again, should be arriving around the end of November.
  • EC-20 converter - end of November.
  • 12-60 on its own - mid December.


14mm-35mm f/2.0 - Spring 2008

Promotional availability assurances

There have been some concerns voiced that a potential shortage of supply might cause buyers to lose out on the free rucksack* and free HLD-4 power grip* (the latter a bonus freebie for existing E-System camera owners) on offer to customers receiving their E-3s by the end of the year. In theory you must prove that you purchased your E-3 by December 31st, 2007. We sought clarification from Olympus UK's general manager for camera system marketing, Mark Thackara. His response was unequivocal:

"We very much hope and plan to be able to provide an E3 to everyone who wants one by the end of this year both to make sure they have the camera as soon as possible and can claim the free items. In the unlikely event there is an issue and it is down to us, I do not want to see people disappointed. So as far as the UK is concerned at least we would look to help anyone who can prove that they had registered by the appropriate time and had the camera on order before the deadline."

*The free offers are available to anyone who registers their interest on the Olympus UK website by the end of November and follows through with an E-3 purchase by the end of the year. All E-3 buyers who register will be eligible for the free rucsack and if you are already an E-System camera owner (any model) you will qualify for a free HLD-4 power grip.

Similar promotions are in operation in many countries throughout Europe - please check with your local Olympus representative company for details.

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