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UK price for Panasonic Lumix DMC-L10 price confirmed today

899.99 is the official Panasonic Lumix DMC-L10 price - in the UK

FTU's launch news story

We've just heard that the official pricing for the Panasonic Lumix DMC-L10 in the UK will be 899.00. That's including VAT and the new 14-50mm f/3.5-5.6 Leica-D Vario Elmar lens, featuring MegaOIS.

The price differentiates the DMC-L10 from the Olympus E-510, which sells for around 599. Comparing the two, they offer different kinds of built in image stabilisation, but the Lumix seeks to justify its higher price with value-added features like a Leica-branded lens, articulating Live View screen, continuos metering and AF in Live View and face recognition.

Based on this pricing we would expect the European price to be around EU$1349 and the US price around US$1399. But these are complete guesswork on our part.

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